Big Brother Naija (BBNaija) has cemented its place as one of Nigeria’s biggest fame-making machines. For many contestants, walking into the house as ordinary individuals and walking out with a massive fanbase is almost guaranteed. But while the show catapults housemates into the public eye, it doesn’t guarantee long-term success.
The reality TV platform provides unparalleled exposure, but what happens after the show depends on how each contestant uses the opportunity. Some have gone on to build thriving careers and business empires, while others have faded into obscurity.
The difference often lies in planning, discipline, and financial prudence. Many ex-housemates face challenges such as reckless spending, poor money management, and pressure to keep up appearances. These pitfalls can rapidly erode the wealth and relevance gained from the show.
Several former housemates highlight this reality. Efe, the 2017 winner, struggled to break into the music industry despite early hype. ThinTallTony, known for his stage presence, didn’t manage to convert his charm into sustained popularity.
Gifty Powers courted controversy but couldn’t translate it into a lasting brand. Bassey’s attempt to pivot into acting and dance didn’t gain momentum, and Ella’s post-show journey was particularly tragic, as she publicly solicited financial help just months after appearing on the show.
These cases serve as a reminder that while Big Brother Naija offers instant fame, fortune and longevity in the spotlight requires strategy, support, and a clear vision for life beyond the cameras.
1. Efe (2017 winner): Despite winning the top prize, Efe’s music career didn’t gain significant traction. He released several singles and an EP, but his visibility and endorsements decreased over time.
2. ThinTallTony (2017): As a charismatic entertainer, ThinTallTony had potential, but he lacked a structured plan and management to leverage his BBNaija fame. As a result, his career fizzled out.
3. Gifty Powers (2017): Gifty’s controversial personality made her memorable, but she failed to translate her fame into lasting success. She had some brand partnerships, but no significant business ventures or career milestones.
4. Bassey (2017): Bassey, with his talent and charm, was expected to excel in acting, dance, or fitness. However, his post-BBNaija career didn’t take off, and he eventually relocated abroad, stepping out of the limelight.
5. Ella (2019): Ella’s situation was particularly concerning, as she struggled financially and publicly appealed for help with her mother’s medical bills. Her music career also failed to gain momentum.
In contrast, housemates like Bisola, Bam Bam, Mercy Eke, and Tacha have built successful empires, leveraging their fame to secure endorsement deals, business opportunities, and long-term relevance.
Ultimately, Big Brother Naija is a launchpad, not a guarantee of success. Contestants must be prepared to put in the work to build on their fame and create lasting careers.