The Confederation of African Football (CAF) has unveiled “Born Winners” as the official slogan for the 2024 TotalEnergies Women’s Africa Cup of Nations (WAFCON) in Morocco, a bold affirmation of the growing movement within African women’s football.
The slogan resonates with Nigeria’s Super Falcons and aligns with the Nigeria Football Federation’s (NFF) “Mission X” campaign, which was launched in June 2025 to inspire the team’s pursuit of continental glory.
“Mission X” aims to rally overwhelming support for the Super Falcons as they pursue a historic 10th continental title. With its bold and unequivocal messaging, the campaign positions the Falcons not merely as contenders but as the definitive benchmark, serial champions with an inherent legacy of triumph.
CAF’s new “Born Winners” slogan appears to be a continental reflection of this same defiant spirit. The governing body states that the slogan celebrates “fearless, powerful and purpose-driven women” who are actively transforming African football.
This description, however, finds its most profound embodiment in the Super Falcons, a team that has commanded African women’s football for over three decades, thriving on a unique blend of raw talent, unwavering resilience, and the sheer weight of their illustrious history. The synergy between CAF’s new motto and Nigeria’s established narrative underscores the Super Falcons’ enduring impact on the sport across the continent.
The timing of both slogans, CAF’s continental branding and Nigeria’s team-specific rallying cry speaks volumes. While CAF’s rollout arrives just days before the opening match in Rabat, Nigeria’s Mission X had already set the tone, driving online conversation, engaging fans, and re-establishing the Falcons’ rightful place as the team to beat.
In many ways, this is not the first time the NFF has sparked continental influence. From player welfare advocacy to grassroots development ideas, Nigeria’s sheer presence on and off the pitch has often nudged the African game forward. The adoption of Born Winners feels like a subtle nod to the cultural current Nigeria set in motion.
More than that, it is symbolic. In Mission X, the Falcons are cast as warriors on familiar ground, defending a legacy. In Born Winners, CAF has given that same spirit a continental face. It’s a meeting point between national conviction and African ambition.
With WAFCON 2024 kicking off in Morocco this weekend, Nigeria will turn up not just with a slogan, but with a statement. Their mission is clear, their identity unshaken. And if imitation is indeed the sincerest form of flattery, then Mission X has already scored.