Spotify’s latest Loud & Clear report shows Nigerian artists earned over ₦60 billion in 2025 from 30.3 billion streams.
Music streaming platform Spotify has revealed that Nigerian artists earned more than ₦60 billion in royalties in 2025 after generating over 30.3 billion streams on the platform, highlighting the growing global influence and commercial success of Nigerian music.
The figures were released in Spotify’s annual Loud & Clear report, which provides insights into the economics of music streaming and the performance of artists worldwide. According to the company, the latest data reflects the rapid growth of Nigeria’s music ecosystem, driven by increasing global demand and expanding local consumption.
Spotify said the revenue generated by Nigerian artists in 2025 grew by more than 140 percent over the last two years, underscoring the rising economic opportunities available to musicians in the country.
The report also highlighted the scale of audience engagement with Nigerian music on the platform. In 2025, Nigerian artists recorded 30.3 billion streams and accumulated 1.6 billion listening hours on Spotify alone. In addition, their music was discovered by first-time listeners more than 1.3 billion times, representing a 26 percent increase compared to 2024.
Within Nigeria, local music continued to dominate streaming activity. According to Spotify, Nigerian artists accounted for more than 80 percent of the songs featured on Spotify Nigeria’s Daily Top 50 chart in 2025. The report further showed that local consumption of Nigerian artists grew by 170 percent year on year.
Commenting on the figures, Jocelyne Muhutu-Remy, Managing Director of Spotify in Africa, said Nigerian music continues to expand its global reach while strengthening its local audience.
“Nigeria’s music story continues to be one of creativity, innovation, and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world but also building deeper connections at home. For us, Loud & Clear is an opportunity to spotlight the evolving pathways artists are taking to build sustainable careers, and to show the many ways Nigerian creators are shaping the future of music,” she said.
The data also pointed to strong growth across different segments of the Nigerian music industry. Local streams of Nigerian female artists increased by 55 percent year-on-year, while streams of independent Nigerian artists grew by 75 percent.
Spotify added that about 58 percent of all royalties earned by Nigerian artists on the platform in 2025 went to independent artists or labels, highlighting the growing role of independent creators in the country’s music economy.
The report also showed that nearly 2,000 Nigerian artists were added to Spotify’s editorial playlists during the year, helping to boost their visibility and audience reach.
Globally, Nigerian artists were featured in nearly 320 million user created playlists, while over 12 million playlists in Nigeria included Nigerian music. In total, more than 60 million playlists featuring Nigerian artists were created on the platform in 2025 alone.
Beyond Afrobeats, the report also highlighted evolving listening patterns in Nigeria. Over the past five years, genres such as pop urbaine, alternative pop, anime, emo and drill have recorded the fastest growth on Spotify in the country, reflecting an increasingly diverse and dynamic music landscape.