Coca-Cola Nigeria has launched its 60cl bottle with a promise to offer consumers “that little Xtraaa” by providing more refreshment, more opportunities to share, and more joy for the same price.
Speaking on the launch, the Senior Director, Frontline Marketing, Coca-Cola Nigeria, Mr. Yusuf Murtala, emphasised the company’s dedication to understanding and meeting consumer expectations.
“We understand that today’s consumers are looking for more value and meaningful experiences in every purchase. The 60cl Coke bottle is our way of giving Nigerians that little Xtraaa more refreshment, more moments to share, and more joy for the same price. With this new size, we are giving Nigerians more reasons to come together, share moments, and create memories that last,” he said.
The company said that the 60cl Coca-Cola bottle was now available nationwide, not just in Coke bottles but across the other Coca-Cola brand portfolio – Fanta and Sprite, offering Nigerians more of the classic, uplifting taste that has been a part of their lives for decades.
It added that it was enhancing its offering to ensure that each sip is a reminder that life is better when you embrace a little extra.
According to Murtala, “This latest evolution of the brand not only promises the same great taste, but also elevates everyday moments, bringing an added layer of enjoyment to every experience.”
